My journey to the Adobe Creative Cloud for design and publishing

I have become fascinated by the technology to support writing and publishing.  My first book Still Stupid at Sixty (published under the pseudonym Blake Stevens) was written in Microsoft Word and converted into Amazon Kindle format using Calibre.  That is how easy it is to self-publish these days.  Anyone who can type claims they are an author these days, including me!

But my current book Wine Sense is a different matter.  It will be published electronically and as a physically printed book.  It is almost twice the size at 125,000 words or the equivalent of roughly 350 pages based on format.  It will contain almost forty photographs, multicolored tables, and a couple of QR Codes to link to videos.  I researched over twenty other wine books and multiple research papers, therefore requiring numerous citations for the original source.  The total effort involved is estimated to be ten times what was required for my first book.

I started to use a cloud-based approach in order to work more appropriately across multiple platforms.  The apps used included Dropbox and Evernote on my laptop, iPad, and iPhone, along with some ongoing collaboration with my wife's desktop computer.  It also included converting from using a word processor to using a real writing management system called Scrivener which tripled my productivity for addressing a more complex project such as Wine Sense.  And I learned some basic HTML and CSS to have more direct control over the final formatting of the book in electronic format so it would work properly across multiple devices and eReaders..

It is still my intent to still involve a support team, especially a graphic designer.  While I am somewhat innovative and creative when it comes to systems and technical problem solving, I lack creative visual design skills.  However, the more and more I worked to develop and optimize an integrated writing and publishing workflow, the more I fell in love with computers and technology again.  I wanted the ability to work collaboratively with my graphic designer and editor in an interactive and back-and-forth manner without having to pay designer for multiple changes in final layout.  Nor did I want to pay heavily for small tweaks to a basic layout design when I could do that myself.

Therefore I started to study and become more intrigued with some of the freeware tools to manipulate photos and other images.  My initial reaction is that the Adobe products were too high-end and too expensive.  I felt I had neither the budget nor the capabilities or experience to utilize these products.  But then I found out about Adobe Creative Cloud which includes Illustrator, Photoshop, InDesign, Dreamweaver and about twenty other products for publishing and it was all for $49 per month if I signed up for one year.  I took two months reviewing strategies, continuing to optimize my writing workflows, and thinking about the commitment of time required.  Ultimately, I felt the $600 or so I would spend per year was well worth it in terms of what I would save by reducing the charges from graphic designers  and much more in the time it was taking fiddling around with integrating and trying to get precisely what I wanted from the freeware apps available.

So I have committed to the Adobe Creative Cloud.  Be aware that these products are extremely high end and have a very steep learning curve.  The products have matured over 25 years and they have thousands of features and thousands of different ways for doing things.  Some of the keyboard shortcuts require the use of three different keys and a mouse click!  These apps require some serious investment in time to become proficient.  I have read books, viewed online videos by Adobe, and tried to play around with the apps myself.  What is really getting me up to speed though is the tutorials I am taking with Lynda.com.  This is a great training site to provide training in many different areas including outstanding training courses and videos for the Adobe Creative Cloud product suite.

While the tools take some getting used to, they provide amazing capabilities to do exactly what you want.  It takes years to become a professional in just one of them and I am trying to come up to speed on four of them quickly.  But I am certain the savings in time and money for my current book and many books in the future is worth it.  While this approach works for me, I understand it may not work for everyone.  But if you need to have high-end design and want control over what you are doing, then the Adobe Creative Cloud is worth considering.  And if you want to learn the Adobe apps as quickly as possible, I would recommend signing up for Lynda.com.


Steve Shipley
SAZ in the Cellar Facebook page
Twitter: @shipleyaust
My wine blog SAZ in the Cellar
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Tripling my writing productivity with Scrivener

First of all, I would not have believe it had you told me prior to using Scrivener that it would be possible to triple my productivity as a writer.  But I am certain that my productivity has increased that much or more.  In addition to Scrivener, I have been using several other tools such as Evernote and Dropbox which have helped also.  But Scrivener on its own is the heart of my writing management workflow now and is the primary reason my productivity has increased so much.

I describe my previous writing process in a blog I wrote recently.  To summarize, I was using Microsoft Word for writing and had a few different to-do lists of activities to finalize the efforts and get ready for publishing.  But my current WIP is much more complex and it is was clear that using Word and a few to-do lists was going to be extremely onerous in terms of bringing this effort to readiness for publication, yet alone to do so with high quality.  Read my previous blog to understand the research I did and why I choose Scrivener.

But where did the productivity from Scrivener emanate from?  How is it possible to see a three- or four-fold improvement?  The productivity gains came from the following areas:

• Scrivener is not just an editor and word processing system, but also a project management system and publishing system
• Scrivener has 'binders' which the manuscript comprises (divided into Parts, Chapters, and Sections as you see fit), but the binders can also be used for non-manuscript tasks (under a section called 'Notes' which means they are not to be included in final publication), for use such as research, to-do folders, links to editing and grammar tools, etc.  This greatly integrated into one file all aspects of the writing process, including content, tasks, links, etc.
• I have multiple Notes binders to keep status of and links to research folders, URLs, etc. so within one window, I can work and swap between all the elements of the writing process
• Each binder has a separate window for notes, comments, thoughts, etc. and there is an overall one at the writing project level (you can toggle between the project and the individual binder [usually a Chapter] sections)
• I can annotate comments, endnotes, footnotes, etc. as I am writing to later build a Bibliography and respective citations which is integrated into my writing and not an onerous task to do later 
• The same is true for my use of photos and 'Fun Fact' insets.  These would be major undertakings later in the process, but now they are integrated into the writing process and a by-product of my writing
• Scrivener provides multiple split windows to keep two different parts of the manuscript on the screen for cross-referencing and being able to cross-check linked sections.  This has saved me a tremendous amount of scrolling back and forth in Word when comparing related sections and ensuring I have placed the content in the appropriate section
• Each binder maintains meta-data used for status, binder type, etc. which helps you understand where you are and to manage the writing process
• I use Evernote and my iPad to take notes, regardless if I am highlighting research in a Kindle book or using post-it notes with a printed book to capture the citation when it is first identified.  These notes then are synched (I do a manual cut and paste) from Evernote into a general binder into Scrivener and then into the individual chapters and section of the book to help me complete my writing or re-writing
• I use Dropbox and Evernote to provide PDF files and other research to study on my iPad and then create notes into Evernote to be loaded back into Scrivener
• Scrivener has sophisticated 'Compile' options to many different formats including ePub, Kindle, RTF, PDF, etc. which can then be tested immediately (using Kindle Previewer) for formatting issues and your final publication can be debugged early on in terms of technical formatting issues

The previous individual tasks and lengthy processes of writing, re-writing, photography, citation, editing, and publishing are integrated into a single workflow which saves a great deal of time.  I have also integrated mind mapping with Scrivener which has worked great, but that is a topic for another blog.  Scrivener supported by Evernote has been a 'close to perfect' set of tools for a significantly improved writing workflow.  It matches perfectly the way I like to work, fits my sense of order and integrates writing with project management to ensure you get the job of writing completed expeditiously.

Without Scrivener, I would probably have to spend another eight to ten months to finish off my current effort for my book, Wine Sense.  As it is now though, I have hopes to finish it by the end of this year.  And if you want to follow the progress on the book and also win a bottle of wine, please follow me on SAZ in the Cellar, either on Facebook or at my wine blog and website!

© 2013 Steve Shipley.

Steve Shipley
SAZ in the Cellar Facebook page
Twitter: @shipleyaust
My wine blog SAZ in the Cellar
Steve Shipley Pinterest Boards